Raymond launches Ecovera in collaboration with Reliance Industries
Raymond launches Ecovera in collaboration with Reliance Industries
jkupdate.com | 09-Apr-2019 05:48 PM
Raymond Group, India’s leading fashion and textile manufacturer and retailer, has unveiled the eco-friendly Ecovera – a range of fabrics manufactured by using R|Elan™, the latest technology from Reliance Industries Ltd (RIL).
MUMBAI: Raymond Group, India’s leading fashion and textile manufacturer and retailer, has unveiled the eco-friendly Ecovera – a range of fabrics manufactured by using R|Elan™, the latest technology from Reliance Industries Ltd (RIL).
The Ecovera range will soon hit 1500 stores across 700 cities. It is made from R|Elan™ GreenGold, the greenest fibre in the world. R|Elan™ GreenGold is made by recycling post- consumer waste PET bottles, using bio-fuels and energy-efficient processes.
Raymond’s Ecovera, powered by RIL’s R|Elan™, will redeem almost 1 million PET bottles from landfills. It’s a testimony to both RIL and Raymond’s commitment to saving the Earth.
Speaking on the joint development of the sustainable range, Mr Sudhanshu Pokhriyal, President, Textiles, Raymond Ltd. said, “We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibres. In our endeavour to create eco-friendly, sustainable fabrics, R|Elan™ GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and lustre. The use of R|Elan™ GreenGold is also a step towards achieving our goal of making our organisation sustainable and environment-friendly.”
Raymond is one of the largest vertically and horizontally integrated manufacturers of worsted suiting fabrics in the world. It commands a dominant market share of over 60 per cent in the worsted suiting fabrics space in India. Throughout its history, Raymond’s motto has been: ‘Dressing the modern man right’.
Drawing from Reliance’s extensive R&D and vast expertise in fibres, R | Elan™ is a portfolio of innovative fabrics that does more. R Elan™ GreenGold is a new-age technology from RIL with globally supreme eco-credentials and specially engineered to fulfil consumer requirement for sustainable fashion. GreenGold is one of the eco-friendliest raw materials for the fashion industry and is supporting major brands achieve their environmental commitments.
According to Gunjan Sharma, CMO – Polyester Business, RIL, “We are proud to be associated with Raymond. It provides us with an opportunity to do our bit for the environment. R|Elan™ GreenGold enables and equips Raymond to create an innovative and fashionable fabric with an added dose of sustainability.”
RIL’s petrochemicals business is committed to adhering to the concept of circular economy, recycling and waste reduction. Its aim is to make Indian textile and fashion industry a leader in practising these concepts. Thus, R|Elan™ products will provide consumers next generation fabrics that are in line with the latest fashion trends while also fulfilling their lifestyle needs. RIL’s efforts will give consumers the assurance that if there is R|Elan™ on the outside, there is something special on the inside.
About Raymond Limited
Raymond is India’s largest integrated worsted suiting manufacturer that offers end-to-end solutions for fabrics and garmenting. Over the years, Raymond has been synonymous with quality, innovation and market leadership. It has some of the leading brands within its portfolio – Raymond Ready to Wear, Park Avenue, ColorPlus, Parx, Raymond Made to Measure amongst others. Raymond has one of the largest exclusive retail networks in the country with over 1000 stores across 400 towns.
As a part of the diversified Group, it also has business interests in men’s accessories, personal grooming & toiletries, prophylactics, engineering and auto components across national and international markets. Having enjoyed the patronage of over a billion consumers, Raymond as a brand has been consistently delivering world-class quality products to its consumers over the past nine decades.
About Reliance Industries Limited (RIL)
RIL is India’s largest private sector company, with a consolidated turnover of INR 430,731 crore ($ 66.1 billion), cash profit of INR 56,034 crore ($ 8.6 billion), and net profit of INR 36,075 crore ($ 5.5 billion) for the year ended March 31, 2018. RIL’s activities span hydrocarbon exploration and production, petroleum refining and marketing, petrochemicals, retail and digital services.
RIL is the first private sector company from India to feature in Fortune’s Global 500 list of ‘World’s Largest Corporations’ – currently ranking 148th in terms of revenues and 99th in terms of profits. The company stands 83rd in the ‘Forbes Global 2000’ rankings for 2018 – top-most among Indian companies. It ranks 10th among LinkedIn’s ‘Top Companies Where India Wants to Work Now’ (2019).
Tags: Raymond Group eco-friendly Ecovera R|Elan™ latest technology Reliance Industries Ltd (RIL) JKupdate Business News
1 of 40
DDC Budgam takes stock of Hajj Arrangements at Srinagar Airport
2 of 40
Two JeM militants killed in Bijbehara were key players in Lethpora att..
3 of 40
16 passengers injured in Poonch road accident
4 of 40
Army soldier injured in cross-LoC shelling in Poonch
5 of 40
VDC (SPO) member kills wife, commits suicide in Doda
6 of 40
Two houseboats gutted in mysterious blaze in Nageen Lake Srinagar
7 of 40
Anantnag Encounter: Two bodies found, fresh firing resumes
8 of 40
7-a side women’s hockey tournament 2019 started in Srinagar
9 of 40
Governor expresses grief over loss of CRPF men
10 of 40
SWD distributes wheel chairs, hearing aid, tricycles among specially-a..
11 of 40
Militants lobbed grenade on Police station Sopore, two policemen injur..
12 of 40
Para trooper shoots self dead in Kellar in South Kashmir
13 of 40
One killed, four others injured as locals tried to erect steel-tubular..
14 of 40
Panjran Operation Over: 4 Militants Killed
15 of 40
Militant hideout busted,Arms cache seized in Chilly, Doda
16 of 40
Five militants surrender in Kulgam
17 of 40
Man shot dead in north Kashmir’s Handwara
18 of 40
Govt order on daily-wagers confusing: Tarigami
19 of 40
Three arrested with heroine, vehicle seized at Lakhanpur
20 of 40
Mysterious blast in Gurez leaves 16-year-old boy killed, another wound..
21 of 40
BJP will surely form the next government in J&K: Ravinder Raina
22 of 40
SJA organizes training on “Grant of Maintenance under Section 488 CrPC..
23 of 40
GoI lauds JK’s performance under AB-PMJAY
24 of 40
DDC Ramban distributes Scooties among specially-abled
25 of 40
Div Com announces winners of Red Cross Societys’ Raffle Draw 2019
26 of 40
Advisor Skandan inspects various industrial units at Bari Brahmana
27 of 40
800 women participates in Women fun Run in Jammu
28 of 40
At 25, BJD Lawmaker Is Youngest Member Of Parliament
29 of 40
Hailstorm wreaks havoc in Rafiabad area of north Kashmir’s Baramulla
30 of 40
No ban on Contractual,seasonal appointments, Govt says circular being ..
31 of 40
Ganderbal police arrested drug peddler, recovered 2.5 kgs of poppy str..
32 of 40
Women voters played a pivotal role in Modi’s historical victory: Priya..
33 of 40
Love, sex and dhoka: How Zakir Musa was trapped in Kashmir
34 of 40
Modi's Victory is the victory of people : Priya Sethi
35 of 40
Governor dedicates second phase of Jehangir Chowk-Rambagh flyover to c..
36 of 40
Army soldier martyred, seven others injured in IED blast along LoC in ..
37 of 40
Kulgam encounter: Two militants killed, Search on
38 of 40
LAWDA demolishes several illegal constructions around Dal and Tsuntiku..
39 of 40
Gunfight rages in south Kashmir’s Shopian
40 of 40
Joint Director NIFT meets Governor